Resilience Program

We pledge up to $500,000 in matching marketing grants.

We understand the intense stress Michigan businesses are facing this year. We created the Resilience Program because budget constraints shouldn’t stop you from seeking the marketing options you need most. We continue to believe in the passion you bring to your products and visitor experiences, from quarantine to “back to normal.”

Below, you will find an opportunity to apply for our Resilience Program, which can double your marketing impact in a variety of ways. Each grant starts at $1,500 and can be matched up to $10,000*. Our goal is to stimulate businesses and spread the word of partners along the Lake Michigan coast.

Program options:

  • A: Earn matching dollars up to $10,000 in our August 2020 digital magazine with a 2021 commitment.
  • B: Add matching editorial space for all ads purchased; buy a half page, earn a half page of editorial in 2021 publications.


  • Complete the application form below, accepted through July 1, 2020.
  • Current advertisers can utilize program option B for current ads, or take advantage of either option when contracting for new ad space.

Apply to the Resilience Program